Who We Are ?
Identity Fitness is built upon the idea of self-fulfillment and actualization. We believe every individual should take the time to examine their lives through a different lens, to recognize their opportunities and to take action in reaching their highest form.
Identity is not just who you are, but what you are and how you act. Build your Identity by settling for nothing less than the best for yourself. Every product of ours is designed to elevate you on your pursuit of human excellency.
Identity Fitness is for everyone. With that in mind, we are looking at the many ways we can give back to others through our platform. We aim to support important causes such as nature conservation, our war veterans, and people in poverty, along with many other issues we could try to tackle.
We want to provide athletic clothing that inspires success and leads to the best version of you. We are focusing on balancing affordability with quality, functionality with fashion, and gym with lifestyle. Our clothes are designed to look and feel great in everyday life or during your workout.
The team driving Identity Fitness forward is full of passionate people wanting to make a difference. We see the current climate of the athletic-wear space and want to bring a new dynamic, prioritizing supporting the customer to achieve their goals with the right products and guidance.